TELUS Digital has significantly expanded its global operations across the Asia-Pacific region and Argentina to meet rising demand for AI-driven services. Over the past nine months, the company has strengthened its presence in countries such as Indonesia, Thailand, Vietnam, and Malaysia, while also establishing a new delivery center in Argentina.
This expansion reflects the company’s broader strategy to position itself as a global partner for enterprises adopting artificial intelligence, particularly in customer experience (CX), data services, and trust and safety operations.
Driving Factors Behind the Expansion
The primary driver of this growth is the increasing adoption of AI across industries. Organizations are embedding AI into customer interactions, requiring partners that can provide multilingual support, scalable infrastructure, and global delivery capabilities.
By expanding into high-growth regions like Asia-Pacific and Latin America, TELUS Digital aims to meet the need for localized expertise, diverse language capabilities, and culturally relevant AI training data. This approach helps companies deploy AI systems that function effectively across different markets and user bases.
Regional Developments and Capabilities
In Southeast Asia, TELUS Digital is enhancing services related to trust and safety, including fraud prevention, content moderation, identity verification, and compliance systems such as anti-money laundering and Know Your Customer processes.
The expansion also boosts multilingual capabilities, adding languages like Vietnamese, Indonesian, Thai, and Malay to existing support in English, Mandarin, and Cantonese. This enables businesses to provide seamless customer support across multiple communication channels.
In India, the company has scaled operations by expanding facilities in Bengaluru and Ahmedabad and opening a new site in Kolkata. These centers focus on AI data services, machine learning, and digital customer experience delivery.
Meanwhile, the Argentina expansion strengthens digital engineering and AI solutions, offering services such as analytics, automation, and data strategy, while also aligning with North American time zones for operational efficiency.
Global Scale and Strategic Positioning
TELUS Digital now operates in over 35 countries with more than 80,000 employees worldwide. It provides customer experience services in 60 languages and supports over 500 languages and dialects for AI data labeling and training.
This global scale allows the company to support large-scale AI development projects and deliver consistent services across regions. Its strategy emphasizes combining human expertise with advanced AI technologies to create reliable and culturally relevant solutions.
Implications for the AI Industry
The expansion highlights a broader industry trend where companies seek partners capable of supporting AI systems at a global level. As AI adoption grows, demand for multilingual data, localized insights, and continuous model training is increasing rapidly.
By investing in diverse geographic regions and talent pools, TELUS Digital is positioning itself to play a key role in the future of AI development—helping organizations scale their AI capabilities while maintaining quality, safety, and cultural relevance across markets.
